Da Sánchez Suárez

STRATEGIC DESIGNER & FACILITATOR

At the intersection of experience & service design, systems thinking, social innovation, culture, and learning.

I'm Da — a Peruvian-born strategic designer and facilitator based in Madrid. 15+ years working with startups, governments, cultural organizations, educational institutions, companies, and NGOs across Latin America and Europe.

Selected work

Projects across sectors, regions, and actors.

Use the filters below to explore selected projects

What do I do

Services and practice areas

Who I do it with

Actors and organizations

Showing 16 of 16 projects

  • Ventures & team leadershipCultural organizations

    A Cultural Design Studio

    Co-led a studio awakening people's creative potential — a virtuous cycle between a cultural design studio and a creativity center.

    • Value proposition, offer design, and studio management
    • Consulting for IDB, USAID, OXFAM, and Peruvian ministries
    • Portfolio of interventions, services, and products
    Co-creative DirectorDomingo
  • Ventures & team leadershipStartups

    A hospitality startup LATAM country expansion

    Led research, design, and rollout of business narratives, journeys, blueprints, and products across 6 revenue streams in 5 locations.

    • Trained local teams nationwide on service quality and delivery
    • First property hit projected EBITDA in its first months
    • Collaboration between local and global teams
    Country Experience DirectorSelina
  • EcosystemsStartups

    An ecosystem for a global creative community

    Co-led ecosystem expansion across LATAM for a unicorn learning startup, focused on Peru and Argentina.

    • Event design and hosting at national scale
    • Partnerships with brands, public sector, and cultural institutions
    • National talent scouting for instructors
    Head of Community / Global co-leadDomestika
  • Ventures & team leadershipNGO

    Social Innovation Studio inside a grassroots organization

    Co-led a social innovation studio with a sustainable business model inside a grassroots NGO working with vulnerable communities.

    • Portfolio of social innovation products and services
    • Methods for participatory research, systems and service design
    • Projects spanning municipalities and brand social impact
    Strategic DesignerAlto Peru
  • Programs & facilitationNGO

    Changemaker programs & learning experiences

    Designed and facilitated changemaker programs for young people, youth workers, and partner organizations.

    • Train-the-trainers across 6 European countries
    • Tailored workshops and hackathons for up to 300 people
    • Program strategy, pedagogical design, capacity building
    Partner & Learning Designer.jes (PuntoJES)
  • Programs & facilitationEducational institutions

    MA Learning experiences

    Design, curation, and facilitation of learning experiences that weave a professional ecosystem into MA programs.

    • Curricular complement to MA program content
    • Curation of guest practitioners and partners
    • In-person facilitation for cohorts
    Learning Experience DesignerELISAVA University
  • Programs & facilitationNGO

    Plastics Consensus by WWF for Latin American and the Caribbean

    Designed three editions of the LAC consensus convening for the Global Agreement on Plastics, engaging government representatives across the region.

    • Session conceptualization and virtual tool design
    • Trained specialists as facilitators
    • Monitoring, evaluation, and learning processes
    Experience Designer & ConsultantWWF
  • Programs & facilitationGovernments

    Training for cultural public servants

    Co-led a cultural innovation tool helping public servants design meaningful programming and work strategically with partners.

    • Includes the Museo de la Memoria e Inclusión Social
    • Pedagogical design and facilitator training
    • Replicable formats for cultural institutions
    Program Designer & FacilitatorMinistry of Culture - Peru
  • ExperiencesGovernments

    A government-led innovation national celebration

    Co-led creation, curation, and management of INNÓVATE — a national platform activating Peru's innovation ecosystem.

    • Full programming curation: exhibitions, workshops, experiences
    • Talent scouting and team leadership
    • Strategic partnerships with public and private actors
    Creative Director & Experience DesignerMinistry of Production
  • ExperiencesGovernments

    Participatory dynamics — UN COP20

    Designed and facilitated innovation dynamics that turned the COP20 agenda into art pieces public servants could engage with.

    • Simple rules to trigger collective creation
    • Live exchange formats for public servants
    • Art-based engagement with policy content
    Creative Director & FacilitatorMinistry of Environment, Peru
  • ExperiencesNGO

    Civil engagement experience for public policy

    Civic engagement experience for public policy as part of Oxfam's CRECE campaign on food security.

    • 4,000 direct participants
    • Multi-actor partnerships: chefs, ministers, indigenous reps, the President
    • Replicable convening format
    Experience DesignerOxfam
  • EcosystemsNGO

    Amazon Youth Movement

    Urban movement revealing the Amazon's presence in the city for young people called to defend it.

    • Partnerships with municipalities, malls, universities, supermarkets
    • OOH activations across the city
    • 90+ artists involved
    Strategic Designer & Co-creative DirectorUSAID
  • EcosystemsCultural organizations

    A City Chapter

    14 years as founding team — curation, network, and partnerships to keep it free for all attendees.

    • 40+ editions of 400 attendees
    • Six outdoor editions of 1,500
    • Special UN COP20 edition for 5,000
    Curator & HostPechaKucha Night
  • EcosystemsNGO

    A Rural innovation hub

    Catalyst work for a rural hub blending biodiversity, livelihoods, and community-led design.

    Innovation CatalystWWF Romania, WeWilder
  • Ventures & team leadershipNGO

    A food system vision

    Co-founded a long-horizon vision for a regenerative food system for the city of Lima.

    Co-founderThe Rockefeller Foundation, Ideo.org, Lima2035
  • ExperiencesGovernments

    An urban art school

    Co-designed and managed an urban art school in partnership with the municipality.

    Co-creative Director & PMLima City Council

Expertise

What I bring to the table.

Ventures & Team Leadership

  • Research for value proposition creation
  • Launching and client management
  • Design and management of portfolio: interventions, services, and products
  • Team leadership and project management
  • Knowledge management and training

Programs & Facilitation

  • Research for program design
  • Learning material design
  • Train the trainers
  • Lead facilitator and host of learning experiences, programs, and co-creation processes
  • Project management

Experiences & Interventions

  • Research for experience design
  • Design and management of replicable formats, convenings, festivals, and events
  • Talent curation and team leadership
  • Strategic partnerships
  • Facilitators training

Ecosystems

  • Research & curation of networks and communities
  • Leadership, community and relationship building
  • Initiative management
  • Partnerships & sponsorships
  • Host
/ In practice

Facilitation formats & material design

Tools, materials, and facilitation formats designed and led across digital, physical, virtual, and in-person settings.

  • Digital tools

    Digital tools

    WWF

  • Physical tools

    Physical tools

    .jes

  • Brand identity for replicable formats

    Brand identity for replicable formats

    Ministry of Production

  • Virtual facilitation

    Virtual facilitation

    Elisava

  • In-person facilitation for big groups

    In-person facilitation for big groups

    Fundación Contemporánea

  • In-person facilitation for teams

    In-person facilitation for teams

    Oxfam Netherlands

Systems & design thinkingSocial innovationService designParticipatory researchLearning & experience designCross-cultural facilitationEcosystem buildingStrategic partnershipsProgramming & curatorshipEntrepreneurship

Contact

Open for collaborations!

Based in Madrid, Spain · Collaborating globally