STRATEGIC DESIGNER & FACILITATOR
At the intersection of experience & service design, systems thinking, social innovation, culture, and learning.
I'm Da — a Peruvian-born strategic designer and facilitator based in Madrid. 15+ years working with startups, governments, cultural organizations, educational institutions, companies, and NGOs across Latin America and Europe.
Selected work
Projects across sectors, regions, and actors.
Use the filters below to explore selected projects
What do I do
Services and practice areas
Who I do it with
Actors and organizations
Showing 16 of 16 projects
Ventures & team leadershipCultural organizationsA Cultural Design Studio
Co-led a studio awakening people's creative potential — a virtuous cycle between a cultural design studio and a creativity center.
- Value proposition, offer design, and studio management
- Consulting for IDB, USAID, OXFAM, and Peruvian ministries
- Portfolio of interventions, services, and products
Co-creative DirectorDomingo
Ventures & team leadershipStartupsA hospitality startup LATAM country expansion
Led research, design, and rollout of business narratives, journeys, blueprints, and products across 6 revenue streams in 5 locations.
- Trained local teams nationwide on service quality and delivery
- First property hit projected EBITDA in its first months
- Collaboration between local and global teams
Country Experience DirectorSelina
EcosystemsStartupsAn ecosystem for a global creative community
Co-led ecosystem expansion across LATAM for a unicorn learning startup, focused on Peru and Argentina.
- Event design and hosting at national scale
- Partnerships with brands, public sector, and cultural institutions
- National talent scouting for instructors
Head of Community / Global co-leadDomestika
Ventures & team leadershipNGOSocial Innovation Studio inside a grassroots organization
Co-led a social innovation studio with a sustainable business model inside a grassroots NGO working with vulnerable communities.
- Portfolio of social innovation products and services
- Methods for participatory research, systems and service design
- Projects spanning municipalities and brand social impact
Strategic DesignerAlto Peru
Programs & facilitationNGOChangemaker programs & learning experiences
Designed and facilitated changemaker programs for young people, youth workers, and partner organizations.
- Train-the-trainers across 6 European countries
- Tailored workshops and hackathons for up to 300 people
- Program strategy, pedagogical design, capacity building
Partner & Learning Designer.jes (PuntoJES)
Programs & facilitationEducational institutionsMA Learning experiences
Design, curation, and facilitation of learning experiences that weave a professional ecosystem into MA programs.
- Curricular complement to MA program content
- Curation of guest practitioners and partners
- In-person facilitation for cohorts
Learning Experience DesignerELISAVA University
Programs & facilitationNGOPlastics Consensus by WWF for Latin American and the Caribbean
Designed three editions of the LAC consensus convening for the Global Agreement on Plastics, engaging government representatives across the region.
- Session conceptualization and virtual tool design
- Trained specialists as facilitators
- Monitoring, evaluation, and learning processes
Experience Designer & ConsultantWWF
Programs & facilitationGovernmentsTraining for cultural public servants
Co-led a cultural innovation tool helping public servants design meaningful programming and work strategically with partners.
- Includes the Museo de la Memoria e Inclusión Social
- Pedagogical design and facilitator training
- Replicable formats for cultural institutions
Program Designer & FacilitatorMinistry of Culture - Peru
ExperiencesGovernmentsA government-led innovation national celebration
Co-led creation, curation, and management of INNÓVATE — a national platform activating Peru's innovation ecosystem.
- Full programming curation: exhibitions, workshops, experiences
- Talent scouting and team leadership
- Strategic partnerships with public and private actors
Creative Director & Experience DesignerMinistry of Production
ExperiencesGovernmentsParticipatory dynamics — UN COP20
Designed and facilitated innovation dynamics that turned the COP20 agenda into art pieces public servants could engage with.
- Simple rules to trigger collective creation
- Live exchange formats for public servants
- Art-based engagement with policy content
Creative Director & FacilitatorMinistry of Environment, Peru
ExperiencesNGOCivil engagement experience for public policy
Civic engagement experience for public policy as part of Oxfam's CRECE campaign on food security.
- 4,000 direct participants
- Multi-actor partnerships: chefs, ministers, indigenous reps, the President
- Replicable convening format
Experience DesignerOxfam
EcosystemsNGOAmazon Youth Movement
Urban movement revealing the Amazon's presence in the city for young people called to defend it.
- Partnerships with municipalities, malls, universities, supermarkets
- OOH activations across the city
- 90+ artists involved
Strategic Designer & Co-creative DirectorUSAID
EcosystemsCultural organizationsA City Chapter
14 years as founding team — curation, network, and partnerships to keep it free for all attendees.
- 40+ editions of 400 attendees
- Six outdoor editions of 1,500
- Special UN COP20 edition for 5,000
Curator & HostPechaKucha Night
EcosystemsNGOA Rural innovation hub
Catalyst work for a rural hub blending biodiversity, livelihoods, and community-led design.
Innovation CatalystWWF Romania, WeWilder
Ventures & team leadershipNGOA food system vision
Co-founded a long-horizon vision for a regenerative food system for the city of Lima.
Co-founderThe Rockefeller Foundation, Ideo.org, Lima2035
ExperiencesGovernmentsAn urban art school
Co-designed and managed an urban art school in partnership with the municipality.
Co-creative Director & PMLima City Council
Expertise
What I bring to the table.
Ventures & Team Leadership
- Research for value proposition creation
- Launching and client management
- Design and management of portfolio: interventions, services, and products
- Team leadership and project management
- Knowledge management and training
Programs & Facilitation
- Research for program design
- Learning material design
- Train the trainers
- Lead facilitator and host of learning experiences, programs, and co-creation processes
- Project management
Experiences & Interventions
- Research for experience design
- Design and management of replicable formats, convenings, festivals, and events
- Talent curation and team leadership
- Strategic partnerships
- Facilitators training
Ecosystems
- Research & curation of networks and communities
- Leadership, community and relationship building
- Initiative management
- Partnerships & sponsorships
- Host
Facilitation formats & material design
Tools, materials, and facilitation formats designed and led across digital, physical, virtual, and in-person settings.

Digital tools
WWF

Physical tools
.jes

Brand identity for replicable formats
Ministry of Production

Virtual facilitation
Elisava

In-person facilitation for big groups
Fundación Contemporánea

In-person facilitation for teams
Oxfam Netherlands
Contact
Open for collaborations!
Based in Madrid, Spain · Collaborating globally